Bright market with the increase of platinum demand

Experts expect that there would be increase in the demand for the valuable platinum in the later half of the year. Owing to the demand of the platinum jewellery, there may be increase in the platinum import of about 8 tonnes. The decade low platinum rates may kindle interest among buyers to opt for platinum rather than gold.

Interest to own the platinum is more commonly seen among the younger generation which is serving as driving force for the increasing platinum demand. The fall in prices of platinum has further made it easy for buyers to own a platinum jewellery at a lesser cost.

To increase the joy among the middle class families, the Evara bridal collection which had a starting price of Rs. 4,00,000 is now made lesser and the Evara bridal collections are available from a price range of Rs. 2,00,000.

Studded platinum jewellery is leading the platinum jewellery sales accounting for more than half of platinum jewellery sales. Platinum Guild International is sketching out its stratergies to increase the reach of platinum jewellery among the young Indians.


This article was posted on 2016-08-10.

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International Platinum Prices

Metal USD SGD INR GBP EUR Updated On
Platinum 1,003.00 / 1oz 1,395.47 / 1oz 67,081.04 / 1oz 801.30 / 1oz 802.10 / 1oz November 22, 2017